SCHEDULE 2018-04-11T08:42:27+00:00


Here you can see the agenda of the 6th Online Print Symposium 2018. For 2019 we are already researching new trend topics and developments in the online print industry and beyond. But one thing is already fixed – the date 04 – 05 April 2019.

  • 09:30 am – Welcome on 1st programm day

  • 12:30 pm  – Live-Interviews: Moderation live from the exhibition area

  • 01:00 pm  – Networking and lunchtime

  • 02:00 pm  – Live-Interviews: Moderation live from the exhibition area

  • 03:30 pm – Live-Interviews: Moderation live from the exhibition area

  • 05:00 pm – podium discussion “Mass customization, sustainability, product diversity – what is the future of online printing?”

  • 05:30 pm – Closing Remarks and Summary of Day 1

  • 06:30 pm  – Networking Dinner at Airbräu Tenne, Airport Munich

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Day 1 – March 15, 2018

9:45 – 10:30 am

Keynote: Mass Customization and Online Print: Symbiosis or Contradiction?

Prof. Dr. Frank T. Piller

RWTH Aachen

The growing individualization of demand and the advent of long-tail markets are forcing companies to re-invent themselves and reach new levels of flexibility. Mass customization is a key strategy to meet this challenge. Over the past decade, we have studied mass customization in more than 200 different organizations. In our research, we found that mass customization is a strategic mechanism that is applicable to most businesses, provided that it is appropriately understood and deployed.

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Successful mass customization builds on developing a set of strategic capabilities that will, over time, supplement and enrich an existing business. The talk will introduce these capabilities and then reach out to discuss new opportunities for mass customization in the print industries, also covering recent opportunities provided by digitalization and connectivity (“Industie 4.0”).  The talk will equip you to develop an overall strategic understanding how to profit from mass customization and set up a corresponding business model in your company.

About Prof. Dr. Frank T. Piller

Prof. Dr. Frank T. Piller (@masscustom) heads the Chair of Technology and Innovation Management at RWTH Aachen University. As Director of Studies he is also responsible for RWTH Aachen University’s and the Fraunhofer Gesellschaft’s joint Executive MBA.

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10:30 – 11:00 am

Developments and trends in the online print industry in 2018

Bernd Zipper

zipcon consulting GmbH

2017 was another exciting year for the online print industry: several companies have broadened their focus, while new products and players have joined the fray. In his presentation Bernd Zipper, CEO of zipcon consulting GmbH, will be providing an insight into the developments and trends that currently determine international markets, into the methods that successful start-ups employ in order to earn money in the eBusiness print segment and into developments that provide new growth opportunities in the future. In addition to no-nonsense assessments, Online Print Symposium participants can also look forward to a wide range of suggestions and tips to make “daily online print routines” easier.

About Bernd Zipper

Bernd is a consultant, lecturer and speaker as well as founder and CEO of zipcon consulting GmbH based in Essen, Germany. His specialisms are e-business print, web-to-print, online print stores and interdisciplinary media projects.

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11:30 am – 12:00 pm

Onlineprint made in Asia

Bipin Narang


The developed markets of North America and Europe have seen many online customisation and printing giants emerge with billion dollar revenues, like Vistaprint, Zazzle, Flyeralarm etc. As the developed markets mature, the next round of explosive growth in this category, is expected to be driven by Asia. However, any opportunity comes with its own set of challenges and complexities. It cannot be a cut and paste business model from the developed markets. Hear Bipin Narang, Co-founder & MD –, talk about the Asia opportunity through his own experience of creating a fast-scaling online customisation business.

Read more started out from India in 2012, and is now operational in 4 countries (India, Singapore, Australia and Malaysia) with over a million customers and multi-million dollar revenues.

About Bipin Narang

Bipin is an entrepreneur and seasoned senior professional, with 20+ years’ experience across varied sectors like E-commerce, Telecom, Retail, Media & Advertising. He is currently in his entrepreneurial journey, leading Printvenue as Co-founder and MD for the India, Singapore, Australia and Malaysia markets, and actively planning expansion into additional countries.

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12:00 – 12:30 pm

App to Print –

Oliver Kray GmbH

From an idea to an international success story involving personalizable vacation postcards and greetings cards. In his presentation Oliver Kray will guide delegates through the history of this niche provider that has recognized the sign of the times and opted to combine the world of mobile with one of the most emotional of print media. This digital/print symbiosis works – he will illustrate how the app-to-print start-up has attracted a unparalled level of interest during the course of its history from developing a simple-to-use mobile design app to partnering with print providers through deciding to internationalize its business operations.

About Oliver Kray

Oliver Kray grew up in Berlin and was once a graffiti artist of the spraying kind. He then studied fashion design at the ‘Lette-Verein Berlin’ and earned a living from design and building façade art.

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2:30 – 3:00 pm

Digitalized print mailshots – forgotten potential rediscovered

Martin Twellmeyer

optilyz GmbH

The major potential inherent in the postal channel is often not exploited in this age of cross-channel marketing. That’s because the manual process of drafting and dispatching personalized letters and postcards is often too laborious and expensive for many marketers. That is no longer the case – smart software solutions now enable print mailshots to be integrated as profitable print touchpoints into customer journeys and letters/postcards can be dispatched in a considerably more segmented way.

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Furthermore repeated mailshots can simply be automated. Standardized procedures even enable post to be mailed throughout Europe – an almost effortless process. The age of digitalized print mailshots has dawned.

About Martin Twellmeyer

Martin Twellmeyer is the founder and CEO of optilyz, the first platform in Europe to enable letters and postcards to be utilized as part of online marketing campaigns.

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3:00 – 3:30 pm

We‘re online – what now?

Dr. Christian Maaß


The core assertion of the presentation is that little or no digitalization is taking place in the printing industry. Reflections on the status quo and future of the print industry will be provided in the form of a deliberately controversial presentation.

About Dr. Christian Maaß

Dr. Christian Maaß is responsible in his role as VP eCommerce for Marketing and IT in Cimpress’ European business. Cimpress owns brands like Drukwerkdeal (Netherlands), Pixartprinting (Italy), (Austria), Exaprint (France), Tradeprint (UK) and Wir-machen-Druck in Germany.

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4:30 – 5:00 pm

Customized, customer-centric communication: customization is becoming a print standard

Dr. David Schölgens

University of Cologne

Nowadays we are accustomed to being on the receiving end of a personalized online approach and to be offered content that matches our interests and preferences. However mass communication is still the standard medium that you find in letterboxes. To be able to provide customers with an integrated communications experience and focus multichannel communication on them, companies also need to take a personalized and in particular customized approach to communicating in print. What needs to be done is to make customization a print standard. Dr. David Schölgens outlines in his presentation how a fully automatic, cost-effective, personalized and customized  customer approach that satisfies aesthetic standards can be made to happen in print.

About Dr. David Schölgens

Dr. David Schölgens is postdoc and head of the research transfer project AutLay at the Department of Information Systems and Information Management at the University of Cologne. In the research area “Media Mass Customization”, he researches technologies and solutions for the individualized communication of tomorrow.

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Day 2 – March 16, 2018

9:45 – 10:15 am

Keynote: Enabling consumer shopping behaviours by utilising mass customisation

Philip Rooke


The mass market consumers want choice and self-expression not printing. There are three basic models for succeeding in the online Direct to Consumer world. Creation, Aggregation and Enablement; the very nature of these is changing rapidly and with hundreds of companies competing for the consumer failure rates are high.

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Spreadshirt sells and prints on demand over 5 million shirts a year globally and will share the how it sees the consumer demand changing its models and business to adapt to market pressures.

About Philip Rooke

Philip joined Spreadshirt in 2009. He was first in charge of the Sales and Marketing Departments, as well as the Product Team before becoming Chief Executive Officer in 2011. His contribution during his time with Spreadshirt has lead to an increase in turnover of over 300%, ultimately leading to the company’s sustainable growth.

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10:15 – 10:45 am

Snaptrust Print ID – the tamperproof feature as a Track& Trace solution for print products

Cüneyt Göktekin

Snaptrust GmbH

Anti-counterfeiting protection, Track & Trace & customization – the challenges facing the online print and packaging industry go way beyond print itself and, given ongoing growth in the industry, these challenges will in future be characterized in particular by technology issues. Snaptrust has a potent weapon when grey-market trading, product piracy and labeling obligations force companies to act. Cüneyt Göktekin will introduce Snaptrust’s solution in his presentation. It’s a counterfeit-proof, invisible and Track & Trace-capable security feature, to which you can add extra information, like an order or serial number, and which is currently unique in the marketplace.

About Cüneyt Göktekin

Cüneyt Göktekin is founder and shareholding CEO of Snaptrust GmbH, a company that specializes in the creation, authentication and marketing of anti-counterfeiting features and marks. This innovative product solution is patented, invisible, easy to integrate and currently the only product of its kind on the market. Snaptrust GmbH also won the “Entrepreneurship Award 2016”.

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10:45 – 11:15 am

The Age of Assistance and Online Printing

Cüneyt Göktekin

google Germany GmbH

The “Age of Assistance” started long ago – many smartphone users now do more searching, because they can speak with Google using Voice Search. In the past few years user behavior has changed radically. Help me quicker, know me better and wow me everywhere – this is how you can summarize users’ expectations nowadays. In his presentation Jan Birkhahn will illustrate what opportunities companies in the online print business have to support their users with the aid of assistants.

About Jan Birkhahn

In his role as Industry Manager Retail at Google Jan Birkhahn is the strategic contact person for major eCommerce retailers, including some from the online print industry.  In addition to his customer advisory activities, he also promotes innovation and creative self-assurance internally within Google and externally at customers and partners by organizing “Design Thinking” workshops.

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11:15 – 11:45 am

B2B in the social media exclusion zone – is it a no-go area?

Maria Seywald

Krones AG

Really? Krones has been demonstrating for several years now that that is not quite true. In her presentation social media manager Maria Seywald talks about the experience that the mechanical engineering company’s social media team has gained during this time. The presentation touches on appropriate channels and alternatives to tedious B2B content as well as on how Krones reaches out to its target audience. And Krones will of course continue on its journey, because the social media landscape is set to evolve in the next few years.

About Maria Seywald

Maria Seywald studied for a B.A. in International Relations and Management in Regensburg and completed her degree with a dissertation on the use of social media in B2B business relationships.

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12:15 – 12:45 pm

Green online print providers – is this green thing worthwhile?

Thomas Fleckenstein

Druckerei Lokay e. K.

Thomas Fleckenstein takes the plunge into the world of environmentally friendly printing. Druckerei Lokay has been heavily involved in “green printing” since 2004 and is now one of the most well-known environmentally friendly print providers in Germany. The company entered the online print market in January 2017, 85 years after it was established. Was the market waiting for it to finally make an appearance? He provides insights into the brand’s first year online. What characterizes a green online print provider? What responsibility does one have as a green print provider? What expectations do customers have?

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What successes were achieved and what challenges were faced during that first year? Mass market or niche? The niche provider offers personal insights into this journey and talks about the balancing act between being an online and offline print provider.

About Thomas Fleckenstein

Following his ‘Abitur’ and community service,   Thomas Fleckenstein became one of Germany’s youngest printing company founders at the age of 20. He was CEO of “Die Drucker” until October 2000 and then set up eco-friendly Druckerei Lokay in Reinheim together with Ralf Lokay in 2001.

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12:45 – 1:15 pm

Mass Customization & 3D Printing

Dr. Tobias Günther

Elaspix 3D Produktkonfiguratoren

Online analytics, mass customization and taking a lean start-up approach are enabling us to reach the Gartner productivity plateau for consumer 3D print with a minimum of investment. 3D printing and product configurators allow entire value chains to be set up, which can generate products in a commercially scalable, resource-saving and customer-focused way without involving intermediary resources. The presentation provides an insight into our current development pipeline, in which circuitry, light sources and magnetic fields are merged to create customized end products using the 3D print technique.

About Dr. Tobias Günther

After gaining a doctorate in Artificial Intelligence, Tobias Günther set up Elaspix 3D Produktkonfiguratoren in 2009 to focus on the issues of mass customization and product visualization.

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1:15 – 1:45 pm

It’s never too late to join a growing market, but how do we sustain the growth and scale more simply?

Gary Peeling

Precision Printing Co Ltd /

Over 30 years involvement in offline commercial printing, trade outsource solutions for over 20 leading Mass Customised / Upload online print brands and the development of software and workflow solutions provides Gary with a unique insight to the online print market and the bumpy transition from the offline world.

What makes a good start up? We all understand while many fail but what enables them to succeed today. For mature on-line print businesses issues around seasonal utilization, supply chain and expansion at home and abroad are increasing. The thrill of a photo on a mug or a simple to order “low cost” print job may no longer be enough with all the promise of Mass Customisation why does everything look the same?

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Gary will explore how more sophisticated and flexible workflow solutions, quick and cheap to deploy can help the mature businesses support start-ups while enabling swifter growth and allow us to leverage an expanded supply chain to deliver better products in ever more interesting ways globally. 

About Gary Peeling

30 years’ experience in the traditional commercial print market in the UK providing marketing communication print solutions for brands such as American Express. 

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